Insights. Stories. Impact.
BLUE TN is Tunisia’s first creative digital media addressing environmental issues.
About - Blue Tunisia
BLUE TN’s editorial line is based on 4 objectives
Raising awareness through mainstreaming environmental issues.
Enlighten the general public on the alternatives for a model of sustainable development.
Influencing Tunisian decision-makers.
Promoting eco-friendly projects good initiatives and green experiences in Tunisia.
The Founders
Mayssa Sandli
Co-founder & CEO
Born in the Tunisian Cape Bon region, she was raised with the help of her grandmother on a small farm surrounded by orange trees.
Mayssa holds a Master’s degree in Quality Safety Environment management a Bachelor’s degree in Applied Biotechnology, and a university certificate in Sustainable Development from the University of Michigan and SDG Academy. Before founding BLUE TN, she led several citizen initiatives to encourage eco-tourism in southern and northwest Tunisia by traveling by bicycle.
After several terrorist attacks targeting Tunisians in 2017, she embarked on a bicycle trip with another female friend. They spent two weeks biking by themselves through Southern Tunisia in remote Amazigh (Berber) desert villages to promote eco-tourism, encourage Tunisian women to participate in biking, and help local craftswomen along the way.
Mayssa has been active in Tunisia’s civil society since 2015, leading campaigns for nature and biodiversity preservation with local NGOs. She has led many trainings in digital communication for environmental advocacy campaigns for many organizations, including the EUROMED Network for Human Rights, the Tunisian Association for the Protection of Nature and the Environment (ATPNE), the Women Voters League, and more. She has also given lectures for the Tunisian War College, Heinrich Böll Stiftung, and Greenway Maker about the security challenges of climate change and the media treatment of the IPCC (Intergovernmental Panel on Climate Change) report.
Kerim Bouzouita
Co-founder, Advocacy, and editorial Advisor & doctor in anthropology
Kerim is a Doctor of Philosophy in Anthropology (Univ. Paris 8, and also holds a Master’s degree in Communication (Pôle Universitaire Léonard de Vinci), and a Master’s degree in Philosophy and Arts (Univ. Paris 8). He is a researcher, lecturer, and author (Loyola University of Chicago, War College, Ecole Supérieure de Journalisme de Paris, Tunisian School of Politics, etc). He’s the Author of numerous books and studies and reference books on soft power, advocacy, political communication, cyber-activism, and media. He is an advocacy, media, and communication advisor and trainer for various international organizations (United Nations. European Union, Council of Europe, MICT, GIZ, etc.)
BLUE TN EDITORIAL CHARTER
ARTICLE 1:
Blue TN is committed to respecting the principles of freedom of opinion and expression and the citizen’s right to access information.
Blue TN respects the right of individuals to the protection of privacy and is committed to banishing any speech that incites racial or cultural hatred or exports discrimination, animosity, or violence against of a well-defined category of Tunisians.
ARTICLE 2:
Blue TN insists on the independence of its editorial line and rejects any interference from any person, party, or private or governmental institution in its editorial policy.
Blue TN insists on the clear distinction between media content and advertising content while respecting its editorial strategy of an awareness media.
ARTICLE 3:
Blue TN works tirelessly to have primacy in the collection and dissemination of information and considers that accuracy, verification, veracity and relevant treatment are more important than the speed of their publication on the website and social networks.
Blue TN strongly certifies that it will never rely on mere rumor as a source of information, especially that which aims to harm others, except after verification of its authenticity with a reliable source.
ARTICLE 4:
Blue TN resolutely takes the position of presenting the information with clarity in simplified language and without frills in order to allow the public to grasp the events, and understand the complicated phenomena related to the environment and other facts, apart from any misleading tendency or propensity to favor a party at the expense of another.
Blue TN urges its editors never to introduce their personal points of view into the information disseminated, to maintain the neutrality of the information disseminated without falling into militancy, and this, by the use of truncated or distorted information or even deviated from its context for the purpose of wanting to increase the reach out rate of the content or to have exclusivity.
ARTICLE 5:
Blue TN applies to the rule stipulating that “information is sacred, the commentary is free” while respecting professional standards, the principles of its editorial charter, and scientific bases.
ARTICLE 6:
Blue TN scrupulously adheres to professional ethics and journalistic standards for collecting information and the most appropriate approach to deal with the various sources of scientific information in all moral and intellectual probity.
ARTICLE 7:
Blue TN’s web editors strive to respect journalistic and scientific rules, namely:
- Verify the authenticity of information before it is released .S’assurer auprès des diverses sources scientifiques de la véracité des données et des informations provenant d’autres site web ou articles scientifique .
- Respect fundamental rules when writing information, putting statements in quotation marks and attributing them to their authors, and avoiding judgments that betray ideological or political positions.
- Respect the copyright for the images broadcast.
- Cite the sources of the information when publishing it.
ARTICLE 8:
Blue TN strives to avoid any promotion, advertising, or dissemination of information from polluting companies that want to give themselves an illusory image of ecological responsibility.
Green communication does not always mean that the company is responsible for the environment.
